VISHWA SAMVAD KENDRA is a Media Centre with a difference - a difference defined by its motto: Samvadat Souhardam, 'Amity through Interaction'. The mighty national resurgence through which the country is currently passing makes it necessary that the functioning of a media centre must needs go beyond a mere spreading of information. For, as Swami Vivekanand observed, information running riot in the brain is not knowledge.